I work mostly in advertising — always have. From day zero as a college student at West Virginia University selling advertising for The Daily Athenaeum back in 2000 to now, it's what I know how to do. I've learned a few things along the way. Either I'm good at it, or I have a lot to learn! (Or, both.)
Or, an overthinker! Solid strategy is the secret to most things. My life strategy started when I developed a plan to get out of Coal City, WV. Still, I consider my small roots a superpower, not a setback. Did I grow up with a silver spoon in my mouth? Nope, it was plastic. My strategy for success is simple: put in the work, always keep learning and improving, be kind, and share what you know freely.
Strategic ad placement for optimized ROAS (return on ad spend) and branding are my favorite pieces of the ad business. I'm most experienced in helping small- to medium- sized businesses, specifically in automotive, banking and legal. (Emphasis on automotive: I probably have 10W 30 running through my veins.)
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Matthew 6:33
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